RECRUITMENT AT IBM
STG CENTRAL AND WEST AFRICA MARKETING MANAGER
Job ID STG-0398091
Job type Full-time Regular
Work country Nigeria
Posted 05-Apr-2011
Work city - Any
Job area Marketing & Communications
Travel 10% travel annually
Job category Marketing & Communications
Business unit STG MKTG
Job role Market Management Market Segment Manager
Job role skill set Local Country Market
Commissionable/Sales-Incentive jobs only No
JOB DESCRIPTION
The Central African Marketing Leader will develop a thorough understanding of the market and define the overall strategy and plan for the market including marketing programs through channels/routes to market and coverage maps/ target customer lists to build quality pipeline.
The Marketing Leader is responsible for developing and obtaining the marketing plan input/ buy-in from Sales Leaders and Demand Program Teams. Marketing plans will include the overall market segmentation model and priorities within it; the market positioning and IBM’s value proposition within the market segment; and prioritization of marketing programs and tactics, routes to market, and channel enablement requirements to meet the pipeline, revenue, and profit goals.
For Central African countries outside of Nigeria and Ghana, the Marketing Leader provides guidance on market positioning, messaging, value propositions and differentiation into the Marketing programs in order to effectively meet the needs of the market segment as well as ensure that the Marketing plans are effectively executed.
For Nigeria and Ghana the Marketing Leader has end to end responsibility for marketing program planning through to execution with accountability to the STG brands and business leader for delivering agreed to levels of program results.
For Nigeria and Ghana the Marketing Leader will develop the program strategy which supports the business strategy/objectives and integrates the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising.
The Marketing Leader collaborates with marketing discipline peers to ensure that messages are well coordinated and timed in the marketplace and create a plan that encompasses a 360-degree execution plan after they have finalized their unique value proposition, defined their targeted audience segment to prioritized industries and determined the selected product/solution offerings through specific routes to market.
The Marketing Leader executes campaigns and supporting tactics, monitors pipeline performance, and takes corrective action and has responsibility to manage the program budget to an expected ROI and achieve/exceed the program objectives and owns and manages agency and vendor relationships in support of the integrated program plan.
The successful marketing professional will have had exposure to the technology sector and in particular, hardware, for this position.
REQUIRED
High School Diploma/GED
At least 3 years experience in Program Planning: applied skill in the proper implementation of the marketing mix
At least 3 years experience in Utilization of value propositions to develop key messages
At least 3 years experience in Alignment of target audience to prioritized offering/solution focus area
At least 3 years experience in Program Execution: applied skill in the proper execution of campaigns/tactics in support of the program plan
At least 3 years experience in Business Controls including managing budgets and controlling costs
At least 3 years experience in Adjusting campaigns/tactics based root cause analysis
At least 3 years experience in Pipeline management including nurturing and progression
At least 3 years experience in Agency/Vendor Management: applied ability to proper manage, direct, and team with agency and vendor partners.
At least 3 years experience in Management System: demonstrated knowledge of the marketing management system and utilization of standard reporting to provide quarterly updates regarding business performance.
English: Fluent
Preferred
Bachelor’s Degree
At least 5 years experience in Program Planning: applied skill in the proper implementation of the marketing mix
At least 5 years experience in Utilization of value propositions to develop key messages
At least 5 years experience in Alignment of target audience to prioritized offering/solution focus area
At least 5 years experience in Program Execution: applied skill in the proper execution of campaigns/tactics in support of the program plan
At least 5 years experience in Business Controls including managing budgets and controlling costs
At least 5 years experience in Adjusting campaigns/tactics based root cause analysis
At least 5 years experience in Pipeline management including nurturing and progression
At least 5 years experience in Agency/Vendor Management: applied ability to proper manage, direct, and team with agency and vendor partners.
At least 5 years experience in Management System: demonstrated knowledge of the marketing management system and utilization of standard reporting to provide quarterly updates regarding business performance.
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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